What's inside?

This free guide contains:

  • Insight into how the V&A uses brand licensing to make big impact across categories and ultimately grow the brand
  • Highlights of recent high profile collaborations with the likes of Oasis and Clark's
  • A guide to how a heritage brand can best navigate the licensing industry, and some of the challenges it might face

Case Study: The V&A Licensing a Heritage Brand

Heritage brands can generate all-important revenue by tapping into brand licensing. Retail exposure engages existing and new customers alike, helping to spread influence further across categories and countries.

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