Heritage Licensing: V&A Case Study
Understand how to make the most of the $4.6bn heritage and non-profit brand licensing industry
Heritage brands can generate all-important revenue by tapping into brand licensing. Retail exposure engages existing and new customers alike, helping to spread influence further across categories and countries.
What's inside?
This guide contains everything you need to know about the heritage licensing industry, including:
- Insight into how the V&A uses brand licensing to make big impact across categories and ultimately grow the brand
- Highlights of recent high profile collaborations with the likes of Oasis and Clark's
- A guide to how a heritage brand can best navigate the licensing industry, and some of the challenges it might face
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