Mattel Case Study
Find out how Mattel uses brand licensing to spread its influence and continue to innovate
What's inside?
Find out how Mattel continues to grow its business whilst managing evolving demand from kids, including:
- How Mattel uses brand licensing to spread its influence across categories and countries
- Highlighting consumer experience at the core of all strategy
- The components of strong licensing partnerships, and why they're so vital
- A look at how Mattel spots trends, stengthen relationships and create brand awareness
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