What's inside?

  • Insight into how Mattel uses brand licensing to spread its influence across categories and countries 
  • The components of creating strong licensing partnerships, and why they're so vital 
  • A look at how Mattel makes the most of BLE to spot trends, strengthen relationships and create brand awareness.
SUBMIT

CASE STUDY: MATTEL  

Find out how Mattel has expanded its business to keep up with evolving demand from kids, while ensuring that consumer experience remains at the core of its business strategy. 

How does Mattel maintain its prime position and continue to innovate? 

Fix the following errors:
Hide