https://ubm.brandlicensing.eu/animal-jam-case-study/

What's inside?

An interview with brand owner WildWorks about its latest success with Animal Jam since exhibiting at BLE 2016
Insight into how they work with different licensees to create exciting product ranges for their young audience.

Animal Jam's Global Takeover

How can the burgeoning gaming industry break into licensing?

Gaming has now overtaken film as the largest entertainment category worldwide. With such diverse content and a loyal fan base, brand licensing offers enormous untapped potential for gaming companies. And from Topman t-shirts to Moonpig cards and everything in between, the opportunities are endless.

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