Helping retailers to capture the full potential of brand licensing

This programme provides retailers with the tools they need to get the most out of their licensing programmes. Delivered through seminars, workshops, one-to-one consultancy and live events, this CPD accredited course will enhance both your career and your department’s bottom line.

  • Learn about the licensing industry and the endless opportunities that it presents
  • Find out the pitfalls to avoid and the questions to ask to cover all your bases
  • Discover the latest industry trends and how to spot “the next big thing”
  • Learn from industry experts through coaching days with leading licensors

To get involved in this great opportunity, leave your details and a member of our team will be in touch shortly.



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Thursday 3rd May: The LIMA Licensing Essentials Course (1 day)

Tuesday 3rd July: Licensing Awards Judging Day 

July to September: Licensor Host Day (1 day)

Friday 7th September: Licensing Seminar (1 day)

9-11th October: Attend Brand Licensing Europe

The 2018 Retail Mentoring Programme includes:

Over 200 retailers have taken part including:

The Retail Mentoring Programme is organised by Brand Licensing Europe, the definitive pan-European event dedicated to licensing and brand extension. 

An all day session which includes an overview of the licensing industry, networking opportunities and more....

Delegates will spend a day shadowing licensors and get insight on the day-to-day of licensors and ask questions to further their knowledge.

An all day session to provide delegates with a more in-depth understanding of licensing.

Retailers can meet the entire licensing industry under one roof to apply their knowledge. They will meet with licensors, secured new deals and discovered the hottest trends to hit the market in the coming 12-18 months.

Retailers will explore hundreds of licensed products across many different product categories to help judge the "best" and undertsand what makes a license successful.


Your visit to Brand Licensing Europe:

Brand Licensing Europe is Europe's biggest event dedicated to licensing. An integral part of this success is the recognition of the increasingly important role that retail plays in all aspects of licensing. Licensing presents a wealth of opportunity for retailers, but for those who are new to the industry, it can be difficult to know where to start.

BLE created the Retail Mentoring Programme to help junior buyers make more informed decisions when considering licensing opportunities from across the whole industry.


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What other retailers thought of the programme:

"Licensing has always been a hard task to train people on and a hard task to delegate, meaning it’s always been performed by the senior management team, who aren’t able to devote the correct level of attention to it. With the introduction of the Retail Mentoring Programme, we now have three team members who are better informed, trained and qualified in licensing than we as a senior team ever have been. We’re already seeing a more empowered approach to licensing and one of our delegates, James, has already signed two new licenses that wouldn’t have been possible had it not been for his participation in the programme.."
Pat Wood - MD at

Who should apply?
- Buyers, retailers, merchandisers and designers with existing licensing programmes
- Buyers, retailers, merchandisers and designers engaged in licensing but want further development  
- Teams who would like to learn how to develop their licensing relationships
- Teams looking for cross category opportunities
- Those new to retail who would like to develop their career and expertise in brand licensing

Please note that this programme is currently open to retailers based in the UK. Unfortunately we are unable to accept applications from licensors or manufacturers.

This CPD accredited free programme, worth £499 per delegate, helps retailers make more informed decisions when negotiating licensing deals and discovering new brand partners. Please not that this programme is currently only open to retailers based in the UK - if you are a European retailer and able to commit to travelling to London on 4 different occasions then please fill out the enquiry form above. Unfortunately we are unable to accept applications from licensors or manufacturers.

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